Newspaper Advertising Space Dimensions

Advertising space sizes in newspapers depend on the dimensions of the paper and how much advertisers are willing to pay. Since newspaper sizes vary, the ad specs are not the same. The following are some examples. All the measurements are width x depth.

Broadsheet Ad Dimensions: Full to Half Page

For a full page ad, the size is 11.55" x 21.00" or 293 x 533 mm. An ad measuring 11.55" x 18.00" or 293 x 457 mm will take up 85.7% of the page. Another size is 11.55" x 14.00" or 293 x 355 mm. This is 66.7% of the page. The ½ horizontal measures 1.55" x 10.50", equal to 293 x 266 mm. This is 50% of the broadsheet page.

Other Advertising Space Sizes in Newspapers

Ads that take up 33% of the page measure 11.55" x 7.00" or 293 x 177 mm. 9.6" x 21.00" / 293 x 533 mm ads take up 83.3% of the page. An advertisement can also measure 9.6" x 15.75" / 243 x 400 mm (62.5%). 9.6" x 14.00" or 243 x 355 mm is about 55.6% of the page.

Other sizes are 9.6" x 10.50" / 243 x 266 mm (41.7%), 9.6" x 7.00" / 243 x 177 mm (27.8%), 7.65" x 21.00" / 194 x 533 mm (66.7%) and 7.65" x 18.00" or 194 x 457 mm (57.1%).

Other sizes used are 7.65" x 14.00" / 194 x 355 mm (44.4%), 7.65" x 7.00" / 194 x 177 mm (22.2%) and 7.65" x 5.25" / 194 x 133 mm (16.7%). There are also smaller sizes.

Advertising Space Sizes in Newspaper Tabloids

The full center spread is 10.875" x 20.6" x 10.875", while the mini center spread is 10.875" x 12.8" x 10.875". The ½ center spread is 6 3/16" x 21" x 6 3/16". The full page is 10.875" x 9.6" x 10.875".

The 4/5 page ad is 12 1/2" x 7 7/8" x 12 1/2". The ¾ page ad measures 9 5/16" 9 7/8" x 9 5/16". The 3/5 vertical page ad measures 10.875" x 5.7" x 10.875" while the 3/5 horizontal page ad is 9 5/16" x 7 7/8" x 9 5/16".

A ½ page ad is 6 3/16" x 9 7/8" x 6 3/16", and the 9/20 page measures 8.125" x 5.7" x 8.125". The 2/5 vertical advertising size in newspapers is 10.875" x 3.75" x 10.875". The 3/5 horizontal ad is 6 3/16" x 7 7/8" x 6 3/16". The 3/10 page horizontal ad is 5.375" x 5.7" x 5.375"while the 3/10 vertical is 8.125" x 3.75" x 8.125".

The 1/4 page horizontal ad measures 3 1/16" x 9 7/8" x 3 1/16". In contrast, the 1/5 ad vertical is 10.875" x 1.8"    x 10.875". The 1/5 horizontal page ad is 5.375" x 3.75" x 5.375". The 3/20 page ad is 8.125" x 1.8" x 8.125". The 1/20 page is 2.625" x 1.8" x 2.625".

The advertising space sizes in newspapers are only side of the story of course. The placement of the ad is just as important for grabbing the attention of the reader.

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